What We Do
Retail
Retail that Scores Big
Sportservice is a global retail leader, delivering premier fan experiences at some of the world’s most iconic destinations and events. With a proven track record on the biggest stages in sports, we combine creativity, technology and retail expertise to redefine fan engagement — both on-site and online. Our curated offerings enhance the fan experience, strengthen client brands and drive meaningful revenue growth.
How Sportservice Approaches Retail
Each Sportservice-led retail program is tailored to the venue, the fan base, the surrounding community and the moment. The goal, particularly for in-venue retail experiences, is to create items and moments that guests won’t find anywhere else.
Next-level retail is dynamic and immersive. To achieve both, we follow several principles, which extend from our in-venue locations to the online experience.
Curated Exclusivity
Limited-edition drops, city-inspired collections and trend-driven products.
Trend & Fan Alignment
Products rooted in local culture and fashion-sports crossovers, both backed by data-driven insights.
Unique Retail Experiences
Co-branded activations with globally recognized brands that elevate in-store engagement.
Immersive BRand Partnerships
Pop-ups, takeovers and limited-edition collaborations.
Premium Brands
A collection of recognized premium brand names defined by superior quality and elevated attention to detail.
Extended Aisles & Omnichannel Integration
Online e-commerce platforms that offer expanded product assortments and exclusive digital drops.
Case Study
San Diego Padres City Connect
On April 9, 2026, the San Diego Padres set a single-day retail sales record at Petco Park, following the launch of their City Connect 2.0 uniforms and merchandise
The retail experience at Petco Park mirrored the Padres’ City Connect program through coordinated signage, mannequin displays, textured graphics and in-store flags. City Connect merchandise was integrated throughout existing store categories to support the record-breaking launch.
Sportservice’s retail team also created a Mexican street cart activation near Gallagher Square and featured an authentic ofrenda and a live Catrina model.
RFID: Retail Accelerated
Using chips and readers, RFID technology instantaneously scans every item a customer intends to purchase at once — with no individual scanning or barcodes required.
To enhance the retail shopping experience, Sportservice is expanding the use of RFID across our portfolio. We have seen fast customer adoption and compelling results including increased revenue, faster transaction times, higher check averages and increased per caps.
More than Merchandise
Retail is one of the final and most powerful touchpoints in the guest journey. Sportservice turns that moment into a strategic advantage through exclusive product assortments, immersive in-venue experiences, omnichannel access and technology that removes friction from the path to purchase.
The result is a retail program that drives stronger guest engagement, higher conversion and lasting brand affinity. Guests leave with more than merchandise: They leave with a deeper connection to the team and venue, while partners benefit from increased sales, stronger loyalty and a more memorable fan experience.