What we do
Premium Hospitality
Purposeful Premium
Sportservice, together with Patina Group, delivers exclusive environments designed with purpose to feel bespoke, immersive and deeply personal — incentivizing ticket holders to continually show up for must-have experiences they won’t find anywhere else.
From curated menus to signature spaces, we build premium that performs — elevating our partners’ brands and exceeding expectations.
How Sportservice Defines Premium Hospitality
Our premium spaces are a study in standout menus, sophisticated service, spectacular attention to detail and a strong sense of place.
We build distinction in premium experiences through environment, service style, culinary execution, amenities, and more. The vibe is clear and immediate from the moment the guest steps inside.
By creating a variety of experiences that suit the needs of different fan personas and demographics, we create a full-funnel experience — moving fans from awareness and trial to lifelong loyalty.
Case Study
A Vision for the Future of Premium Hospitality
Our premium hospitality expertise is perhaps best showcased at the Delaware North-owned-and-operated TD Garden, home of the Boston Bruins and Boston Celtics.
In 2026, we announced a $100 million investment in the most significant premium hospitality transformation in the arena’s history. Over the next three years, all of the Boston Garden Society Suites — 83 in total — will be completely rebuilt, fully reimagining the premium group experience for live sports and entertainment.
Unmatched Expertise
Drawing on Patina’s chef-driven approach and luxury service expertise, Sportservice’s approach to premium hospitality elevates every detail from menu development and sourcing to presentation. Our team of experts ensures the vision is executed seamlessly across kitchen design, service style and delivery — resulting in an experience that feels intentional, cohesive and refined.
