What We Do
High-Volume Foodservice
Performance at Scale
Sportservice’s flexible concessions model delivers the variety fans expect, when and where they want it.
From high-throughput kiosks that get fans back to their seats faster, to Instagrammable culinary innovation and activations, we combine our creativity with operational muscle to turn every bite into a bottom-line win.
Our Approach to High-Volume Food Service
Sportservice is known as the industry’s best high-volume food service operator because we treat scale not as a constraint, but as an opportunity. We excel at serving tens of thousands of fans with remarkable speed, consistency and quality.
Behind the scenes, smart systems, well-trained teams and data-driven forecasting keep every stand, suite and premium space ready for peak demand. On the front lines, teams move with precision, keeping food fresh and service moving.
To guests, it feels easy. In reality, it’s the result of careful planning, high-performing kitchens and a team culture built to deliver exceptional hospitality at scale.
Case Study
Truist Park
Food & Wine recently went behind the scenes at Truist Park, home of the Atlanta Braves, for an inside look at how Sportservice delivers a standout food and beverage experience every gameday.
From massive prep operations to made-to-order dishes served throughout the ballpark, the feature showcases the teamwork, creativity and precision required to operate hospitality services in a sports venue.
Watch Food & Wine’s mini-documentary about what it takes to feed 40,000 hungry baseball fans on game days at Truist Park.
From Concessions to Connections
Food and beverage items that resonate with fans can generate everything from smiles to viral moments. For every viral moment, behind the social media posts, television coverage and fan-generated content is a deliberate process that blends culinary development, operational execution and an understanding of how modern fans want to engage with live events. Our teams know how to design products that invite participation and connection.
KeyBank Center
Buffalo Sabres Beer Sabre
From its introduction in November 2025 through the 2026 NHL playoffs, the viral Beer Sabre at KeyBank Center received:
- 716 media hits
- Potential audience of nearly 2 billion
- Advertising value equivalency of $22.7 million
Award-winning Results
In many ways, high-volume service is the foundation of the guest experience, and that’s why we focus on getting it right. When it holds, everything else in the venue works more effectively — and the lifts to both revenue and guest satisfaction reverberate across the entire operation.
Our results speak for themselves; or, rather, the fans have spoken on our behalf. In 2025, Sportservice venues held the top three spots, and six of the top 10, on MLB’s Voice of the Fan survey for Overall Concessions Experience — a powerful testament to the effectiveness of our approach.